Copper Red Strawflower

Helichrysum bracteatum

Seeds per packet ~ 100  

Germination: 83% Packed for 2026

Helichrysum bracteatum is a stout perennial in its native Australia. It grows in all Australian states and territories other than the Australian Capital Territory. Commonly known as the strawflower or everlasting flower, is a flowering plant native to Australia. It belongs to the Asteraceae family, which is the same family as daisies and sunflowers. 

The most striking feature of the strawflower is its vibrant, colorful blooms that range in hue from yellow, orange, red, pink, to white. The flowers are known for their papery texture, which feels like straw, hence the name. The blooms are composed of numerous small flowers (florets) clustered together to form a single, daisy-like head. The plant has narrow, lance-shaped, green leaves that are slightly hairy and can grow up to 10 cm long. It can grow up to 1 meter (about 3 feet) tall in ideal conditions, forming a bushy and upright habit.

Strawflower prefers a warm, sunny environment and is drought-tolerant once established, making it a popular choice for dry, arid gardens. It thrives in well-drained soil and can tolerate poor soil conditions. The plant is commonly grown from seeds and can be sown directly into the garden after the threat of frost has passed. It can also be started indoors in seed trays before the last frost.

Helichrysum bracteatum is widely used in gardens for its colorful and long-lasting flowers. It's excellent for adding vibrant colors to borders, beds, and containers. The strawflower is a popular choice for both fresh and dried flower arrangements due to the durability and longevity of its blooms. The flowers retain their color and shape when dried, making them perfect for crafts, wreaths, and dried bouquets.

While it is drought-tolerant, regular watering will encourage more prolific blooming. Removing spent flowers can promote further blooming and maintain the plant's appearance. Overall, Helichrysum bracteatum is valued for its distinctive, colorful flowers and ease of care, making it a favored choice for gardeners looking to add long-lasting color to their landscapes.